‘Hollywood’ is considered the Mecca of cinema; it is a thriving industry in America, supporting a large number of actors, directors, writers and film technicians. Entertainment industry all over the world is one of the largest users of technology.
Cinema is a mirror image of life, and portrays the changing face of society in a graphic manner that entertains people of all ages. Hollywood has come a long way in terms of technological advancements, from early ‘moving pictures,’ ‘talkies,’ ‘black and white’ films, and ‘Eastman colour’ to the more recent – advanced outdoor cameras, digital photography, and ‘Dolby Surround’ sound and furthermore to the ultra modern technology in cinema; Animation, Green Screen ‘Chromakey,’ 3D human action simulators, Harmonic Motion Sensors, and Software programs that enhance the photography, the storage, the transmission and viewing of movies.
The Changing Face of Hollywood:
There has also been a remarkable change in the ‘visual display’ of cinema, from 35mm and 70mm screens to videos and televisions, and more recently added viewership on desktop computers, laptops, I Pads, tablets, and even on mobile phones. The viewing screens also shifted from CRTs to LCDs and LEDs in flat-screen monitors and Amoled screens in hand-held devices. With the advent of digital cameras the quality of imaging is now measured in megapixels and high definition viewing is possible.
There is break-through technology in cinema viewing introduced each year by cinema companies offering a ‘3D’ and more recently ‘4D’ experience where; rain drops, smoke or smell is also used to enhance viewing experience in natural surroundings.
Hollywood and computer games – the connection was always on the cards, while the Videogames became the game changers. Hollywood movies were a non-interactive form of entertainment, but video-games allowed the user to respond and react, increasing his involvement in the entertainment.
Stanley Kubrick was the pioneer of science-fiction movies, with his movie 2001: A Space Odyssey, which released in 1968, it defied the ‘genre’ convention, introducing special effects that were a mix of imagination and science that enthralled the viewers and won him an Oscar for special effects. Steven Spielberg went on to create the same magic with ET, Artificial Intelligence and Transformers. James Cameron is another director who’s ‘out of this world’ movies like Aliens, Transformers and Avatar, created a ‘video-tech’ genre in itself.
Gaming Technology and Hollywood:
Silicon Valley software companies took notice of Hollywood and Computer games – the connection that they knew would flourish with time and realized that they could pick up lot of gaming content from Hollywood movies. Kun Chang was the visionary who directed ‘Avatar the Game,’ in which the voices of the characters are lent by the actual cast, making it a unique experience. Similar games that are based on movies are; Lara Croft, Aliens, Transformers, E.T., Raiders of the Lost Ark and X-men.
Companies like Disney Interactive, Fox Interactive, Sony, Microsoft, Nintendo, Electronic Arts, Ubisoft, Valve and Warner Brothers Interactive, are taking movie gaming to the next level.
Converting favorite movies to game formats is a new found software development business and a win-win situation for both the Gaming and the Hollywood industry, which complement each other. Movies and games are looking for an inter-phase which can enable the viewer to enjoy an interactive experience, where characters are animated versions of original characters with voice lent by the actors themselves. Hollywood has made an impact, connecting seamlessly with the computer games industry, and this has morphed into a ‘dazzling relationship between imagination and science,’ that Stanley Kubrick had once dreamt of.